Leading a Brand Launch During a Bankruptcy and Carve-Out.

  • Website

  • Brand Identity, Brand Standards

  • Internal Communications, PR, Intranet

In ninety days, I was tasked to lead a team to deliver a new brand for a standalone company during a carve-out. My team and I delivered:

  • new brand identity

  • new website

  • company intranet

  • company mission, vision, and values

  • print and digital collateral materials

  • day-one gift (a coffee table book)

  • day-one launch and celebration events